We have amplified the Citroën core DNA for affordability, audacity, and customer wellbeing by having thoughtfully crafted a fresh, modern and contemporary new look. This new ID provides customers a pure and simplified design with an enhanced sense of serenity for their entire journey with Citroën, while introducing a bold, exciting and dynamic new era for Citroën, coming with the new brand signature “Nothing Moves Us Like Citroën”.
The new look reinterprets the original logo first adopted by founder André Citroën, inspired by the success of his first metalworking company producing chevron-shaped ’herringbone’ gear systems. The familiar and technical “deux chevrons” reference has remained at the heart of Citroën’s identity ever since.
The project in figures
This identity project lasted 14 months for the creation of 54 native files of the various logos, 130 pages of guidelines divided into 6 documents, 32 visuals of 3D backgrounds, 56 native corporate tools files, 9 native motion design files and 32 example files.
We also design a bespoke typography with 12 fonts in roman and italic covering all European languages as well as Georgian, Hebrew and Cyrillic for a total of 11664 letters.
“By embracing our roots and reinterpreting our identity in a modern way, we are sending a clear message to everyone that we continue to look at things differently in our mission to create daring solutions that make electric mobility more accessible.
We’re determined to prove that nobody and nothing moves us like Citroën as we extend the emotional wellbeing we experience inside the car to outside of the car through the entire partnership journey they take with us.”
Laurent Barria, head of Citroën marketing and communication.
