Maserati MSG Formula E - Season 10 livery

Maserati MSG Racing Formula E Team commissioned Stellantis Design Studio to develop a bold visual identity for Seasons 9, 10, and 11.

Top view of Maserati formula E Top view of Maserati formula E
Maserati Fomula E pit stop Maserati Fomula E pit stop
Maserati Fomula E racing Maserati Fomula E racing

Maserati Pilot entering the Maserati formula E and Maserati Pilot standing Maserati Pilot entering the Maserati formula E and Maserati Pilot standing

Bold Graphic ID

The striking use of the Maserati signature colour and dynamic graphic pattern has helped create a strong and distinctive identity Maserati on and off track.

Maserati Pilots standing in front of Maserati formula E Maserati Pilots standing in front of Maserati formula E

Global Identity

This visual identity extends to the
race suits, team wear and merchandising to create
a singular global look and feel.

Stellantis Design Studio global creative team has created official communication assets, visuals and videos.

Maserati formula E front view Maserati formula E front view
Maserati formula E 3/4 view left side Maserati formula E 3/4 view left side
Maserati formula E 3/4 view right side Maserati formula E 3/4 view right side
Maserati Fomula E lateral view Maserati Fomula E lateral view

Creation of strong graphical ID from scratch to complex communication visuals and animations.

Maserati Fomula E sketch Maserati Fomula E sketch
Maserati Fomula E project Maserati Fomula E project
Maserati Fomula E garage shot Maserati Fomula E garage shot
Maserati formula E garage shot 3/4 view Maserati formula E garage shot 3/4 view
Maserati formula E garage shot top view Maserati formula E garage shot top view

Official launch animation

Maserati formula E idea 1 Maserati formula E idea 1
Maserati msg racing Maserati msg racing
Maserati formula E animation Maserati formula E animation
Maserati formula E animation with logo Maserati formula E animation with logo

Visual representation of Folgore technology and spirit Visual representation of Folgore technology and spirit

Visual representation of Folgore technology and spirit.
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