MND Orizon

We are proud to present the collaboration between MND Ropeways and Stellantis Design Studio with Orizon, an Innovative Cable Transportation Ecosystem for Mountain, Urban, and Leisure.

A unique collaboration

"This project showcases the power of innovation and collaboration, bringing together the best of both worlds to transform the ropeways industry.”

Loïc RIGAUD

Clients, partnerships and Communication - Stellantis Design Studio

Experiential design approach

We are the custodians of the natural and build environment, from the very first sketches for orizon, supported by global design team in Shanghai, Casablanca, Detroit and Sao Paolo, our vision has been clear, we needed to create a experiential design that allows user to enjoy and appreciate as much as possible our wonderful environment.

Focused on creating this unique window on the world has helped us design a clean, modern and iconic new mobility ecosystem for MND, proposing an augmented space, comfort and roominess on the inside.

Stellantis and MND expertise

By using the Stellantis full size virtual visualization space be have been able to work with the MND development team to optimize and shorten creation and development phases.

Stellantis Experts

Stellantis Experts

We have added Stellantis Experts in technology in metal stamping and construction to support the technical development of the gondola.

Comfort

With space and comfort as a priority we have developed a personal bench seat giving maxim support and space to the users.

Modularity & Personalization

Modularity & Personalization

Modular for total cost of ownership optimization and highly personalized this design will enhance your city or natural environment.

Branding and communication

We have provided our expertise in developing the communication strategy, key messages, and content and assets for the launch and pre-sales of the Orizon project.

New logo

New logo

The name ORIZON evokes a clear and promising vision of the future, of a journey without limits, where possibilities are as vast as the horizon itself. By combining the root "horizon" with a stylized and dynamic spelling, we create a modern and distinctive image, perfectly suited to the project’s innovation.

Bespoke communication assets

Bespoke communication assets

In collaboration with our global creative teams, we created a unique communication strategy and aesthetics to support and present the range of experiential MND products. Our global team made all 3D renders assets, social media content and animations to present the range of products and put in advance the technology, expertise, know-how of MND and the innovative approach of the design.

“Through its innovative and experiential design, we believe that Orizon will offer future customers a unique perspective on our precious natural and build environments.”

Hugo Nightingale

Global Creative Director, Stellantis Design Studio