Peugeot new brand identity

PEUGEOT has reaffirmed its personality and character with a new brand identity, designed by Peugeot Design Lab, part of Stellantis Design Studio.
This new emblem, in the effigy of the lion, is synonymous with prestige, confidence, longevity and lineage. The shape is a shield, a timeless, universal form of identity. It is a distinctive symbol of belonging, of recognition.

For two years and and half, we have collaborated with many actors and partners to develop this new visual identity that has been deployed at 360° on vehicles, dealerships, associated products, lifestyle, websites, communications, signage… All points of contact with the Brand have been set up and aligned within a system that is effective, intuitive, immersive and that carries within it a deeper change : a shift instance, a new state of mind, a new lifestyle.
With this new visual identity, PEUGEOT is joining history and the future to enter a new era.

mock up of new identity on print & publicity

Our designers have created a new pure and timeless lettering, which adapts to multiple formats. The «Peugeot New» typography is available in five weights with their italics. This new lettering is imposing for the capital letters. It lends itself to dramatic graphics tricks, and plays an major role in the new Peugeot identity. It asserts the values, vision and new ambitions for the brand’s customers.

drawing of the letter e of the new peugeot font